Review #37: Up & Up Advantage Formula

When I was pregnant with my son, we had made a mindful, educated decision to formula feed him from birth. I started immediately researching the nutrients, ingredients, and cost of different formulas to make sure we were starting with our first choice formula. Luckily our son immediately agreed with our decision of Up & Up Advantage. This formula is a generic target brand comparable to Similac Advance. It is a milk-based formula with iron and was designed to be as close to breast milk as formula can get. The cost was also the best we could find in all our comparison shopping. When you use cartwheel discounts, target red card and their already affordable larger containers, it definitely lessens the blow of the cost of formula.